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Brand Details

Organization Details:

Sony Pictures Animation Inc. is an American animation studio owned by Sony Entertainment's Sony Pictures Entertainment through their Motion Picture Group division and founded on May 9, 2002. The studio's films are distributed worldwide by Sony Pictures Releasing under their Columbia Pictures label, while all direct-to-video releases are released by Sony Pictures Home Entertainment.

About the Brand:

The Smurfs is a Belgian comic franchise centered on a fictional colony of small, blue, human-like creatures who live in mushroom-shaped houses in the forest. Smurfette was the first female Smurf to be introduced in the series.
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Character and entertainment


Travel Gear

Back to school

Toys & Games

Cycles, Automobiles & Relative Accessories

Gifts & Novelties

Baby Care

Home Décor & Furnishing

Food & Beverages


Business Category

New Media


Business Sub Category




Business Sub Sub Category





Educational Books

Story Books



Educational Books

Story Books


Greeting Cards

Brand Collaborations

yet to be disclosed

Investment Details

Operation Year

Business Origin Belgium

Operations Year 9

Licensee Details

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Training Details

Detailed operating manuals for Licenseing Yes

Is field assistance available for Licenseing ? Yes

Expert guidance from Head Office to Licenseing in opening the franchise Yes

Current IT systems will be included in the Licenseing Yes

Agreement & Term Details

Do you have a standard Licenseing agreement? Yes

How long is the Licenseing term for? Lifetime

Is the term renewable? Yes

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