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Brand Details

Organization Details:

Diageo plc is a British multinational beverage alcohol company, with its headquarters in London, England. It operates in more than 180 countries and produces in more than 140 sites around the world. Diageo honored its top picks for leading spirits, wine and beer distributors with the company's annual Golden Bar Awards. They also are given for outstanding innovation launches and control states excellence, and include a Distributor of the Year in wine, spirits and beer.

About the Brand:

Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov . It is now distributed in 130 countries and produced in several countries including Argentina, Albania, Brazil, Honduras, India,Ireland, Italy, Latvia, Mongolia, the Philippines, the United Kingdom and the United States. Smirnoff products include vodka, flavoured vodka, and malt beverages. In March 2006, Diageo North America said that Smirnoff vodka was the best-selling distilled spirit brand in the world.
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Operation Year

Business Origin United Kingdom

Operations Year 134

Licensee Details

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Training Details

Detailed operating manuals for Licenseing Yes

Is field assistance available for Licenseing ? Yes

Expert guidance from Head Office to Licenseing in opening the franchise Yes

Current IT systems will be included in the Licenseing Yes

Agreement & Term Details

Do you have a standard Licenseing agreement? Yes

How long is the Licenseing term for? Lifetime

Is the term renewable? Yes

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