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Organization Details:
Frederick Warne & Co. is a British publisher founded in 1865. It is famous for children's books, particularly those of Beatrix Potter, and for its Observer's Books, which have gained a cult following. Warne is an imprint of Penguin Random House, a subsidiary of German media conglomerate Bertelsmann.About the Brand:
Peter Rabbit is a fictional animal character in various children's stories by Beatrix Potter. He first appeared in The Tale of Peter Rabbit in 1902, and subsequently in five more books between 1904 and 1912. Spin-off merchandise includes dishes, wallpaper, and dolls. He appears as a character in several adaptations.Character and entertainment
Accessories
Travel Gear
Back to school
Gifts & Novelties
Food & Beverages
Electronic & Appliances
Experiential
New Media
Apps
Movies
not yet disclosed
Detailed operating manuals for Licenseing Yes
Is field assistance available for Licenseing ? Yes
Expert guidance from Head Office to Licenseing in opening the franchise Yes
Current IT systems will be included in the Licenseing Yes
Do you have a standard Licenseing agreement? Yes
How long is the Licenseing term for? Lifetime
Is the term renewable? Yes
