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Character and entertainment

Peter Rabbit

Brand Details

Organization Details:

Frederick Warne & Co. is a British publisher founded in 1865. It is famous for children's books, particularly those of Beatrix Potter, and for its Observer's Books, which have gained a cult following. Warne is an imprint of Penguin Random House, a subsidiary of German media conglomerate Bertelsmann.

About the Brand:

Peter Rabbit is a fictional animal character in various children's stories by Beatrix Potter. He first appeared in The Tale of Peter Rabbit in 1902, and subsequently in five more books between 1904 and 1912. Spin-off merchandise includes dishes, wallpaper, and dolls. He appears as a character in several adaptations.
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Character and entertainment

Accessories

Travel Gear

Back to school

Gifts & Novelties

Food & Beverages

Electronic & Appliances

Experiential

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New Media

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Apps

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Movies

Brand Collaborations

not yet disclosed

Investment Details

Operation Year

Business Origin United Kingdom

Operations Year 119

Licensee Details

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Training Details

Detailed operating manuals for Licenseing Yes

Is field assistance available for Licenseing ? Yes

Expert guidance from Head Office to Licenseing in opening the franchise Yes

Current IT systems will be included in the Licenseing Yes

Agreement & Term Details

Do you have a standard Licenseing agreement? Yes

How long is the Licenseing term for? Lifetime

Is the term renewable? Yes

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