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Organization Details:
Since 1985 the Bassi Family have been pioneers of industry. From humble beginnings Avinash, Nina, Subhash & Manju Bassi have grown the business from a single market stall into the Bassi Group we know today. With subsidiaries mainly in Property and Fashion, the family owned and run Company has grown exponentially, building an impressive business portfolio along the way.About the Brand:
The DUKE premium lifestyle brand combines absolute casualness with cool elegance. The company's values are based on its authentic fashion understanding heritage, dating back to the launch of the brand in 1966. Since then the brand has been further developed, taking influence from the latest international fashion trends, and is now a truly a pure Indian Fashion Brand with pan India & abroad presence. DUKE offers full ranges of clothing for men, women, and kids. Duke’s vision is to passionately satisfy the Indian consumer’s needs in fashion, style and value, across wearing occasions, in apparels and accessories, by anticipating trends and creating markets with the ultimate purpose of delivering superior value to all customers. Launched in 1966 the brand values are based on authentic fashion, understanding the Indian heritage Vertically integrated unit delivering highest quality standards with path breaking eco-friendly initiatives Positioned as pure Indian fashion brand which has created key style statements with its innovative knit wear fabric CATEGORIES AVAILABLE FOR EXTENSION: APPAREL, ATHLEISURE APPAREL (MEN& KIDS), SOCKS, INNERWEAR, SLEEPWEAR & NIGHTWEAR(MEN, WOMEN KIDS), FRAGRANCE, EYEWEARCorporate
Accessories
Apparels
Mens Apparel
Womens Apparel
Kids Apparel
Activewear
Cargo
Coats And Jackets
Sportswear
Jackets
Sweaters And Sweatshirts
Active Sports Wear
Socks
yet to be disclosed
Detailed operating manuals for Licenseing Yes
Is field assistance available for Licenseing ? Yes
Expert guidance from Head Office to Licenseing in opening the franchise Yes
Current IT systems will be included in the Licenseing Yes
Do you have a standard Licenseing agreement? Yes
How long is the Licenseing term for? Lifetime
Is the term renewable? Yes
