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Brand Details

Organization Details:

Since 1985 the Bassi Family have been pioneers of industry. From humble beginnings Avinash, Nina, Subhash & Manju Bassi have grown the business from a single market stall into the Bassi Group we know today. With subsidiaries mainly in Property and Fashion, the family owned and run Company has grown exponentially, building an impressive business portfolio along the way.

About the Brand:

The DUKE premium lifestyle brand combines absolute casualness with cool elegance. The company's values are based on its authentic fashion understanding heritage, dating back to the launch of the brand in 1966. Since then the brand has been further developed, taking influence from the latest international fashion trends, and is now a truly a pure Indian Fashion Brand with pan India & abroad presence. DUKE offers full ranges of clothing for men, women, and kids. Duke’s vision is to passionately satisfy the Indian consumer’s needs in fashion, style and value, across wearing occasions, in apparels and accessories, by anticipating trends and creating markets with the ultimate purpose of delivering superior value to all customers. Launched in 1966 the brand values are based on authentic fashion, understanding the Indian heritage Vertically integrated unit delivering highest quality standards with path breaking eco-friendly initiatives Positioned as pure Indian fashion brand which has created key style statements with its innovative knit wear fabric CATEGORIES AVAILABLE FOR EXTENSION: APPAREL, ATHLEISURE APPAREL (MEN& KIDS), SOCKS, INNERWEAR, SLEEPWEAR & NIGHTWEAR(MEN, WOMEN KIDS), FRAGRANCE, EYEWEAR
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Business Category


Business Sub Category

Mens Apparel

Womens Apparel

Kids Apparel

Business Sub Sub Category



Coats And Jackets



Sweaters And Sweatshirts

Active Sports Wear


Brand Collaborations

yet to be disclosed

Investment Details

Operation Year

Business Origin United Kingdom

Operations Year 35

Licensee Details

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Training Details

Detailed operating manuals for Licenseing Yes

Is field assistance available for Licenseing ? Yes

Expert guidance from Head Office to Licenseing in opening the franchise Yes

Current IT systems will be included in the Licenseing Yes

Agreement & Term Details

Do you have a standard Licenseing agreement? Yes

How long is the Licenseing term for? Lifetime

Is the term renewable? Yes

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