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Brand Details

Organization Details:

PepsiCo, Inc. is an American multinational food, snack and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products

About the Brand:

7UP®, the world’s favorite lemon-lime beverage, is once again joining forces with Fido Dido, the witty, wrigly-haired king of chill who will star in the brand’s 2019 international “Feels Good to be You” creative campaign. From limited-edition packaging to tv and digital creative, Fido Dido, the famous animated character known for his quirky, fun attitude is back in a fresh, new way. With Fido’s cool comeback, 7UP isn’t just fomenting nostalgia among its fans who long associate the brand with Fido’s chill mentality, but also encouraging people to slow down, appreciate the little things in life and introducing Fido to a new generation.
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Gifts & Novelties

Business Category


Business Sub Category

Non Alcoholic

Business Sub Sub Category

Aerated Drinks

Brand Collaborations

7up fido licensee Redwolf Souled store Daily object

Investment Details

Operation Year

Business Origin United States of America

Operations Year 34

Licensee Details

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Training Details

Detailed operating manuals for Licenseing Yes

Is field assistance available for Licenseing ? Yes

Expert guidance from Head Office to Licenseing in opening the franchise Yes

Current IT systems will be included in the Licenseing Yes

Agreement & Term Details

Do you have a standard Licenseing agreement? Yes

How long is the Licenseing term for? Lifetime

Is the term renewable? Yes

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